Yugen Client for Scaleacres

From Zero to ₹200+ Crore How a New Real Estate
Brand Disrupted the Market

Campaign
Results

Leads Generated
0 k+
Plots sold
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Lead Qualification
0 %
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Challenges

Brand Awareness – As a new builder firm,They had no brand presence, making it difficult to establish trust.

Remote Location –  The project was far from North Goa’s popular beaches, located on the Goa-Maharashtra border, requiring a compelling narrative to attract investors.

Generating Qualified Leads – Since They were a new entrant in the market, generating investor interest through digital media was a major hurdle.

New Concept – The idea of a second home was still emerging in the real estate market, leading to skepticism among investors.

Channel Partner Network – Real estate sales heavily depend on channel partners, and building a strong community around the brand was critical. 

Strategic Approach

Case Studies For Scaleacres

1. Massive Awareness Campaign

To establish brand presence and market the project effectively, we launched an integrated campaign under the slogan “Don’t just love Goa, live Goa.”

2. Positioning the Project as a High-Value Investment

Given the project’s remote location, we repositioned it as a long-term investment opportunity.
Case Studies For Scaleacres
Case Studies For Scaleacres

3. Generating Qualified Leads through Multi-Platform Marketing

To drive high-quality leads, we implemented a dual marketing strategy:

4. Educating Investors About the Second Home Concept

Since second-home investment was still a new concept, we built an engaging storyline around it:

5. Channel Partner Network Development

Understanding that most inventory is sold through channel partners, we launched a dedicated partner engagement campaign:

Our Creative Magic

At ScaleAcres, we turn ideas into engaging visuals and campaigns that inspire, influence,
and drive results across digital platforms for real estate brands.

Results & Impact
Conclusion
By implementing a multi-channel marketing strategy, repositioning the project,and leveraging channel partners, they successfully established its brand, attracted investors, and built a sustainable sales pipeline for its second-home project. The case study demonstrates how a new builder firm can break into the competitive real estate market with the right strategy and digital marketing approach.

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